Official Power Up Your School Rules 2015

POWERADE® Power Up Your High School Athletic Program Sweepstakes

Official Rules

NO PURCHASE NECESSARY TO ENTER OR WIN.

1. Eligibility: POWERADE® Power Up Your High School Athletic Program Sweepstakes (the "Promotion") is open only to legal residents of Louisiana who are 13 years of age or older as of August 3, 2015. Employees and non-employee workers of The Coca-Cola Company, Coca-Cola Bottlers, WAFB-TV, iHeart Media, Wal*Mart, and their respective parent companies, subsidiaries, affiliates, agents and those prize providers, agencies and suppliers that are involved in the development or execution of this Promotion or any of its materials, and the immediate family (spouse, parents, siblings, and children) and household members of each such person are not eligible. The Promotion is subject to all applicable federal, state, and local laws and regulations and is void where prohibited by law. The Promotion consists of a Sweepstakes.

2. Sponsor: The Promotion is sponsored by Coca-Cola United Bottling Company, 9696 Plank Rd., Baton Rouge, LA, 70811. Administrators: WAFB-TV, 844 Government St., Baton Rouge, LA, 70802; iHeart Media, 5555 Hilton Ave., Baton Rouge, LA, 70808.

3. Agreement to Official Rules: By participating in the Promotion, entrant fully and unconditionally agrees to and accepts these Official Rules and the decisions of the Sponsor and Administrator, which are final and binding in all matters related to the Promotion.

4. Promotion Period: The Promotion begins at 12:00 a.m. Central Time ("CT"), August 3, 2015 and ends at 11:59 p.m. CT, September 30, 2015 (the "Promotion Period"). Administrator's computer is the official time-keeping device for this Promotion.

5. How to Enter: There are 2 ways to enter: a. Enter on-line: During the Promotion Period, visit www.wafb.com or www.wfmf.com and look for the Power Up Your Athletic Program sweepstakes page. Click on the submission link located on the page, then follow the links and instructions to submit your typed nomination to PowerUpBTR@ccbcu.com. Submit your typed nomination or video link to enter the drawing. The typed nomination or video must describe why your school athletic program is deserving of the $4,000 and $2,000 prizes. You will automatically be entered into the sweepstakes for a chance to win the grand prize and first place prize of an athletic program upgrade. Video submissions need to be 3 minutes or less in length and sent in as a WMV, MOV or MPEG file or uploaded to You Tube or a similar site. Any improperly formatted video submissions by participants will be automatically disqualified. Any improperly formatted typed submissions by participants will be automatically disqualified. Entrant must have permission from all recognizable individuals included in the submission to use their names and likelinesses. If requested, entrant must be able to provide such permissions in a form acceptable to Sponsor. The

submission must not contain material that violates or infringes another's rights, including but not limited to privacy, publicity, or intellectual property rights, or that constitutes copywright infringement. The Submission must not contain material that is unlawful, in violation of or contrary to the laws or regulations in any jurisdiction where Submission is created.

b. Alternate Methods of Entry: During the Promotion Period, you can drop off your written or typed entry or a copy of your videotaped entry during normal business hours, Monday- Friday, 8am-5pm at Baton Rouge Coca-Cola located at 9696 Plank Rd., Baton Rouge, LA, 70811 between August 3, 2015 through 5pm September 30, 2015.

For All Methods of Entry: Limit: 1 entry per person during Promotion Period. All entries must be received during the Promotion Period. Any attempt by any participant to obtain more than the stated number of entries by using multiple/different email addresses, identities, Accounts, or any other methods will void that participant's entries and that participant may be disqualified. Any use of robotic, repetitive, automatic, programmed or similar entry methods or agents (including, but not limited to, sweepstakes entry services) will void all entries by that entrant. In the event of a dispute as to any online entry, the authorized holder of the Account used to enter will be deemed to be the entrant. Potential winners may be required to show proof of being the authorized account holders.

6. ALL POTENTIAL WINNERS ARE SUBJECT TO VERIFICATION BY SPONSOR OR ADMINISTRATOR, WHOSE DECISIONS ARE FINAL AND BINDING IN ALL MATTERS RELATED TO THE PROMOTION. AN ENTRANT IS NOT A WINNER OF ANY PRIZE, EVEN IF THE PROMOTION SHOULD SO INDICATE, UNLESS AND UNTIL ENTRANT'S ELIGIBILITY, AND THE POTENTIAL WINNING ENTRY HAVE BEEN VERIFIED, AND ENTRANT HAS BEEN NOTIFIED THAT VERIFICATION IS COMPLETE. SPONSOR WILL NOT ACCEPT SCREEN SHOTS OR OTHER EVIDENCE OF WINNING IN LIEU OF ITS VALIDATION PROCESS. ANY ENTRY THAT OCCURS AFTER THE ON-LINE ENTRY SYSTEM IS DEACTIVATED IS DEEMED A DEFECTIVE ENTRY, IS VOID AND WILL NOT BE ACCEPTED.

8. Promotion Prize Selection and Verification of Potential Winners: Potential winners must comply with all terms and conditions of these Official Rules. Winning is contingent upon fulfilling all requirements. Administrator is an independent judging organization whose decisions as to the administration and operation of the Promotion and the selection of potential winners are final and binding in all matters related to the Promotion. For the Grand Prize and First Place Prize: Administrator, along with determined judges from Baton Rouge Coca-Cola, iHeart Media, WAFB-TV, and Wal*Mart will review all eligible entries and select the potential Grand Prize winner and First Place Prize winner after September 30, 2015 from all eligible entries received. The potential winner will be notified by email, mail or phone. For Grand Prize and First Place Potential Winners: The potential Grand and First Place Prize winners (parent/legal guardian if winner is a minor in his/her state of residence) will be required to sign and return to Administrator a Declaration of Compliance (the "Declaration"), which must be received within 5 days of the date notice or attempted notice is sent, in order to claim his/her prize. If any potential winner cannot be contacted, fails to sign and return the Declaration (if applicable) within the required time period, or if prize is returned as undeliverable, he/she forfeits the prize. In the event that the potential winners are disqualified for any reason, and if time permits,

Administrator will award the applicable prizes to alternate winners in a random drawing from among all remaining eligible entries, up to 3 alternate drawings. If the alternate potential winners are disqualified, the applicable prizes will not be awarded. The grand prize and first place prize will be fulfilled approximately 10 to 12 weeks after the conclusion of the Promotion.

9. Prizes:

Grand Prize:

1 GRAND PRIZE: A check for $4,000 to be awarded to the school principal as to be used for athletic upgrades or awarded to a specific athletic program or programs at the winning school. This includes but is not limited to: new equipment for the team, upgrades to athletic facilities, new uniforms, shoes, or other items used by the athletic program, travel expenses related to the sport/organization at the school during the 2015-2016 school year. All insurance, expenses, legal counsel, taxes and other costs not expressly stated in the package description above are the sole responsibility of winner. Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen merchandise, equipment, tickets, vouchers or certificates will not be replaced. Sponsor is not responsible if the promotion or any scheduled event is delayed, postponed or cancelled in which event that portion of the prize is forfeited in its entirety and no substitution will be provided except in Sponsor's sole discretion. The prize package consists of only those items and services specifically described as part of the prize. Approximate Retail Value ("ARV"): $4,000. Odds of winning the Sweepstakes prize depend on the number of eligible entries received during the Promotion Period and the final decision of the judging panel.

First Place Prize:

1 FIRST PLACE PRIZE: A check for $2,000 to be awarded to the school principal as to be used for athletic upgrades or awarded to a specific athletic program or programs at the winning school. This includes but is not limited to: new equipment for the team, upgrades to athletic facilities, new uniforms, shoes, or other items used by the athletic program, travel expenses related to the sport/organization at the school during the 2015-2016 school year. All insurance, expenses, legal counsel, taxes and other costs not expressly stated in the package description above are the sole responsibility of winner. Restrictions, conditions and limitations may apply. Lost, mutilated, or stolen merchandise, equipment, tickets, vouchers or certificates will not be replaced. Sponsor is not responsible if the promotion or any scheduled event is delayed, postponed or cancelled in which event that portion of the prize is forfeited in its entirety and no substitution will be provided except in Sponsor's sole discretion. The prize package consists of only those items and services specifically described as part of the prize. Approximate Retail Value ("ARV"): $2,000. Odds of winning the Sweepstakes prize depend on the number of eligible entries received during the Promotion Period and the final decision of the judging panel.

For All Prizes: No substitution, exchange or transfer of prize by any winner. Sponsor reserves the right to substitute any prize for one of equal or greater value. The prize winner is responsible for all taxes and fees associated with prize receipt and/or use. TOTAL ARV OF GRAND PRIZE: $4,000; TOTAL ARV OF FIRST PLACE PRIZE: $2,000.