BATON ROUGE, LA (WAFB) - Students at three high schools in Baton Rouge are hearing a potentially life-saving message.
The founder of End Distracted Driving, or EndDD, is in town from Philadelphia, joining a team of Louisiana attorneys and law enforcement to promote safe driving habits.
Joel D. Feldman lost his 21-year-old daughter, Casey, in 2009. A distracted driver was responsible for her death.
Feldman's campaign will reach students at St. Joseph's Academy, Catholic High and U-High.
"Today, drunk driving's not socially acceptable," Feldman said. "We want it to be that way with distracted driving, that it's not socially acceptable. We want kids to be able to speak up when their driver drives them distracted and that's how we're going to change the culture of driving in this country."
Since 2009, more than 225,000 students in 41 states and Canadian provinces have reportedly heard the EndDD message.