Some shoppers feel Christmas is being forced on them too soon

Published: Nov. 14, 2012 at 10:48 PM CST|Updated: Nov. 14, 2012 at 11:09 PM CST
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BATON ROUGE, LA (WAFB) - Thanksgiving is a week from Thursday, but some local shoppers say they feel like they're being forced to forget that holiday.

"I think we're kind of like forgetting the part as far as being thankful, and just jumped to Christmas and just saying 'gimme, gimme, gimme'," said future holiday shopper Grace Jones.

"What happens is, you don't get a chance to really appreciate fall coming, and the holidays of the fall, and Thanksgiving and everything about it before all of a sudden now you've got Christmas," said Nancy Pivik, who feels like the Christmas shopping pressure is here too early.

LSU marketing professor Ofer Mintz says what seems like an early Christmas craze, is simply retailers' response the nation slowly coming out of the recession and a huge spike in holiday spending.

"For example, in Halloween, there ended up being more money spent on Halloween costumes this year in adults and kids combined than there was on the presidential election," said Mintz.

Mintz says new technology and social media blitzes is also forcing stores to start thinking Christmas earlier than in the past.

"We have more competition now. There's online stores that take away their profit margins, and so now they have to figure out, okay if they're interested earlier...okay why not, we'll open earlier and see if that works," said Mintz.

Walmart for example will start their Black Friday sale hours at 8 p.m. on Thanksgiving night. Some shoppers predict Christmas shopping will start even earlier than that in near the future.

"I think it's going to become Black Thursday, honestly," said Katie Zehnder, who understands the retail and consumer side of holiday shopping. "I just think that Thanksgiving's going to become pretty obsolete, and everyone's just going to be out shopping on Thanksgiving day."

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