Dayforward Raises $25M and Acquires Commercial Travelers Life Insurance Company to Expand Life Insurance Offering Nationwide

Published: Jan. 23, 2023 at 9:00 AM CST

The digital-first life insurance company builds on its initial successful launch with a carrier acquisition to expand nationally, bringing financial security to families with revolutionary new products and technology

NEW YORK, Jan. 23, 2023 /PRNewswire/ -- Dayforward, the first digital life insurance company built for modern families, announced today its acquisition of Commercial Travelers Life Insurance Company, a storied insurance carrier founded in 1883. The acquisition coincides with launching Dayforward's innovative life insurance solution in 38 states plus Washington, D.C., with continued national expansion throughout 2023. The company also announced a $25M round of funding led by AXA Venture Partners, with participation from existing investors including HSCM Ventures, Juxtapose, and Munich Re Ventures.

Dayforward is the first digital life insurance company built for modern families.
Dayforward is the first digital life insurance company built for modern families.

Dayforward launched in 2021 with the mission to help families across the country create financial security for the people they love. Its innovative term life insurance offering guarantees the policyholder's family will continue to receive their income in the event that the policyholder passes away. The company's latest funding round brings the company's aggregate amount of capital raised to $45M, will allow Dayforward to invest in three key areas in 2023: scaling its business nationwide, continuing to launch its proprietary solutions through strategic partners, and developing new insurance products for its portfolio.

"Today, families go through great difficulty to get the financial security they need. Life insurance can be a tedious and confusing process," said Aaron Shapiro, Founding CEO of Dayforward. "We've made life insurance simple and easy to buy, with smarter coverage for families. We're excited that we can now offer life insurance through Dayforward to families across most of America, with the rest of the country soon to follow."

The acquisition of Commercial Travelers Life Insurance Company (CTLIC) will enable Dayforward to expand nationally and broaden its product lines across life, health, disability and retirement, making the company a more comprehensive financial security solution to its customers and partners. Dayforward's proprietary technology and automated underwriting system deliver a best-in-class consumer experience that allows customers to complete a simple application online and get an instant decision at a great price. Dayforward is also available through a growing number of partners across the country. Its policies are reinsured by Munich Re Life US, a member of the Munich Re Group, which is one of the world's leading providers of reinsurance, primary insurance and insurance-related risk solutions.

"Dayforward is a product-first, tech-enabled life insurance start-up that now has the ability to distribute through multiple channels – direct, agent, and partner – almost nationally," said Vikas Singhal, Founding Partner of HSCM Ventures. "As a full-stack insurance company with a focus on automated underwriting and a streamlined front-end, Dayforward is positioned to innovate across core areas of the industry and seeks to bring customized products to the market that fit specific customer needs. We are excited to partner with Aaron and the team."

Dayforward is founded and led by senior executives from across the technology, marketing and insurance spaces. Shapiro was previously Founder and CEO of Huge, a digital transformation consultancy acquired by the Interpublic Group and Founder and CEO of Silverpop, a marketing automation SaaS that was sold to IBM. Matthew Wolf, Dayforward's Head of Insurance Product and Actuary, was previously Actuarial Lead at Haven Life, the digital innovation unit of MassMutual. Other executives include Head of Finance Zohaib Rathore, previously the Chief Risk

Officer and Chief Actuary of LogitudeRe; Zoe Nolan, Head of Operations, who previously worked with Shapiro at Huge and was most recently part of the leadership team at Havas; Austin Riendeau, Head of Technology, who joined from Bitly; and Felicia McElhaney, Head of Underwriting, who previously held underwriting leadership roles at National Life Group and Crump Insurance Services.

Dayforward's Board of Directors also has extensive industry experience as well, including: Maria T. Vullo, former Superintendent of the New York State Department of Financial Services; Paul Rooney, former Global Chief Operating Officer of Manulife; Elaine A. Sarsynski, former Chairwoman, President and CEO of MassMutual International; and Ronald Pressman, former CEO of TIAA-CREF Institutional.

"Companies have talked about the life insurance gap in the US forever. Dayforward is on a mission to help close this gap and bring financial security to million of under-insured Americans by rethinking the life insurance buying process from the group up starting with an innovative product design, a modern way of educating and approaching customers and delivering a seamless buying experience powered by clean UI and data driven underwriting. We are thrilled to be part of their journey and partner with Aaron and the team in building a great company." Says Manish Agarwal, General Partner at AVP.

"The life insurance industry is going through a massive transformation and Dayforward has been driving significant change in the space. Dayforward is paving a first-of-its-kind path as a digitally-native, full stack insurance provider with the core infrastructure needed to build best-in-class products for the modern customer, across all channels," saidPatrick Chun, Founding and Managing Partner of Juxtapose. "We're thrilled to partner with Aaron and his team as they continue to redefine insurance products across the industry."

Dayforward purchased Commercial Travelers Life Insurance Company from National Guardian Life Insurance Company upon receipt of all regulatory approvals. With the acquisition, Dayforward will continue to honor and service existing Commercial Travelers Life Insurance Company policies that include disability, accident, and other ancillary health products. Knut Olson, NGL's President & CEO stated: "NGL is pleased to have completed this transaction with Dayforward and wish them well in their endeavors. This transaction represents one of the final pieces in our 4 year journey to simplify our business model and to focus our capital on our social purpose of helping more Americans pre-plan and fund their funerals."

To learn more about Dayforward, visit

About Dayforward

Dayforward is a digital life insurance solution built for modern families. As a full stack carrier, Dayforward manufactures and distributes financial security products that are easier to understand and buy. The company was founded in 2020 with investment backing from AXA Venture Partners, HSCM Ventures, Juxtapose and Munich Re Ventures; all policies sold by Dayforward are reinsured by Munich Re Life US.

About AXA Venture Partners

AXA Venture Partners (AVP) is a global venture capital firm with over $1.2B of assets under management. AVP invests across stages in rapidly growing tech companies in enterprise, fintech, consumer and digital health sectors. With offices in Paris, London and New York, AVP helps companies scale internationally. AVP also offers portfolio companies unique business development opportunities to further accelerate their growth.

About HSCM Ventures

HSCM Ventures is the venture capital arm of Hudson Structured Capital Management Ltd., doing its re/insurance business as HSCM Bermuda ("HSCM"). HSCM is a registered investment adviser focused on alternative investments in the Re/Insurance and Transportation sectors. As of September 1, 2022 HSCM has more than $3.5 billion in assets under management and committed capital. For more information on HSCM Ventures please visit For more information on HSCM please visit

About Munich Re Ventures

Munich Re Ventures is the venture capital arm of Munich Re Group, one of the world's leading providers of reinsurance, primary insurance, and insurance-related risk solutions. With more than $1 billion in assets under management, Munich Re Ventures invests in the most innovative start-ups transforming the future of risk and risk transfer. MRV's experienced investors are financially-driven while focused on the strategic interests of Munich Re and the broader insurance industry. MRV works closely with Munich Re Group businesses across the globe to fund and partner with the best emerging companies developing new technologies and business models – and risks – for tomorrow's world.

About Juxtapose

Juxtapose is a creation-oriented investment firm that is exclusively focused on building industry-transforming businesses from the ground up. Founded by Patrick Chun and Jed Cairo in 2015, Juxtapose Ventures has supported the creation and financing of technology companies, including healthcare and tech businesses such as Care/of, Tend, Modern Age, Forme Financial, and Herself Health. Juxtapose partners with the world's most experienced and talented entrepreneurial operators to found and scale category-defining technology companies that are set up to win in the industries in which they operate. Read more at

About NGL

Established in 1909 National Guardian Life Insurance Company (NGL) is an insurance company headquartered in Madison, Wis. Licensed to do business in 49 states and the District of Columbia, NGL markets preneed and individual life and annuities, as well as group markets products. Information about NGL can be found at; Facebook: and LinkedIn:

National Guardian Life Insurance Company is not affiliated with The Guardian Life Insurance Company of America a/k/a The Guardian or Guardian Life.

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