225 GIVES launches as way for people to donate to non-profits struggling due to pandemic, hurricane season

New initiative hopes to raise $4M for non-profits struggling with fundraising due to COVID-19 pandemic, hurricane season

BATON ROUGE, La. (WAFB) - Major support is on the way for Baton Rouge area non-profit organizations.

A new initiative called 225 GIVES is hoping to raise at least $4 million by Dec. 1 for non-profits, many of which have struggled to raise money during the COVID-19 pandemic and hurricane season.

The program is being put on by the Capital Area United Way and the Baton Rouge Area Foundation. They’re launching a 24-hour online donation portal where businesses and individuals can donate to the non-profit of their choice. Non-profit groups in need of a little extra help can register online at 225gives.org.

Organizers of the fundraiser say these initiatives are important to help keep the community thriving.

“I’ve been here at St. Vincent de Paul for 31 years, and I think any non-profit executive will tell you this year was by far the hardest that they’ve ever had in their career,” said Michael Acaldo, director of St. Vincent de Paul.

Acaldo says they provide food, shelter, and other resources for an average of 300 people every day, but he says fulfilling those community needs lately has been difficult.

“You’re trying to serve people who are in need of food, who are in need of shelter access, they need the basic essentials, but fundraising has been impacted because people have been impacted,” said Acaldo.

This is why several organizations have come together to create 225 GIVES, a massive online fundraising project to support those groups that provide vital resources to the community.

“We know that non-profits really improve the quality of a life of many of our residents, whether that’s through health services or educational services, the arts, the environments. There are many things that non-profits do that allow all of us to thrive,” said David Beach, CEO of the Wilson Foundation.

Beach has teamed up with the Capital Area United Way and the Baton Rouge Area Foundation for this project. They created a virtual library of non-profits. The list shows tons of groups donors can choose from to support.

“We wanted to really give non-profits the opportunity to have a tremendous fundraising opportunity with the full support of the community behind them,” said Beach.

“It’s a great opportunity for the community to really come out to non-profits and make a real difference on Giving Tuesday. It’s so very important to us at this time, when we’re really just struggling to keep our doors open,” said Acaldo.

Non-profits have through the end of the day on Nov. 5 to register at www.225gives.org.

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