Dealership owner and his father die after their vehicle flips on Airline Highway

2 killed in wreck on Airline Highway

EAST BATON ROUGE PARISH, La. (WAFB) - A man and his son died in a Friday night crash on Airline Highway, according to the Lousiana State Police.

Shortly before 8 p.m. on Dec. 6, troopers began investigating the deadly crash on Airline Highway north of Barringer Foreman Road in East Baton Rouge Parish.

The crash took the lives of Michael D. Pierce, 59, of Springfield, IL and his son Michael D. Pierce, 39, of Gonzales.

The younger Micheal Pierce was the owner of North American Auto Group with locations in Baton Rouge and Gonzales.

The initial investigation revealed that the crash happened as the Pierces’ were traveling northbound on US Hwy 61 in a 2011 Ferrari 458 Italia.

For reasons still under investigation, the Ferrari exited the roadway to the right. The vehicle then struck a driveway bordering the roadway and overturned several times.

Both of the men were unrestrained at the time of the crash and were ejected from the vehicle. They were pronounced deceased on the scene.

Due to the severity of the crash, troopers are still working to determine who was operating the vehicle at the time of the crash.

Impairment is unknown at this time, but toxicology samples were obtained from both occupants for analysis.

This crash remains under investigation.

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