BATON ROUGE, La. (WAFB) - An organization that focuses on revitalizing divested neighborhoods in Baton Rouge recently changed its name in order to make it more recognizable in the community.
During its May 16th board meeting, the East Baton Rouge Redevelopment Authority announced it will now be called Build Baton Rouge. The organization is working to hire a firm to create its visual components for its brand. In the coming months, Build Baton Rouge will release its new logo, graphic identity and website at www.buildbatonrouge.org.
The decision to revamp the organization’s brand had been four months in the making, and the agency made the announcement as it approaches its 10th anniversary. The agency’s new mission statement is now “Bringing people and resources together to promote equitable investment, innovative development, and thriving communities across all of Baton Rouge.”
“This is a refresh and a restatement,” according to Build Baton Rouge CEO Chris Tyson, who has been in his role since January 2018. “We thought it was a good time to revisit how we present ourselves to the community.”
The Louisiana legislature created the organization in 2007 as a way to help tackle blighted areas in the city. Some of the projects involving Build Baton Rouge are the Ardendale mixed-use development on 200 acres and the revitalization of the former Entergy buildings on Government Street into Electric Depot.
The agency is writing up a master plan to revitalize the Plank Road Corridor. Organizers had hosted “Walk the Plank” early March to solicit feedback from residents and business owners on what they envision for Plank Road.
According to Tyson, mobility is important for the redevelopment of the community, particularly for the northern part of the parish. He said the corridor has the highest concentration of zero-car households and one of the highest transit usages routes in the city-parish.
Build Baton Rouge has a handful of events coming up in June, including a blight boot camp on June 1 and a community round table on June 15.