BATON ROUGE, LA (WAFB) - LSU students banded together to collect and donate nearly 3,000 pounds of food to the community.
For a course, marketing students developed a campaign to collect food items for the Greater Baton Rouge Food Bank.
Groups of students designed a donation campaign utilizing one of Robert Cialdini’s “Weapons of Influence.”
The winning team of Terrance Cage, Amanda Callia, Logan Jean, Savannah Landry and Madeline Landry collected 846 food items. The group partnered with Uncle Johnny’s Restaurant in Plaquemine.
They designed a campaign around Cialdini’s principle of reciprocity and offered diners a five percent discount of their meal if they donated nonperishable food items.
In total, the class collected 2,838 pounds of food, which is equivalent to 2,365 meals.