NEW ORLEANS (AP) — The Coca-Cola Foundation is helping Xavier University of Louisiana's effort to recruit and retain black male students.
The university has been awarded a $250,000 grant by the foundation to help improve black male recruitment, enrollment and retention rates, and to lessen those students' financial burden.
The grant covers the University's XScape Fund, its general scholarships, and a new campus event dubbed the Magnificent Male Weekend.
The money will help the university provide competitive financial aid packages. The XScape fund gives students who run into unforeseen or unusual circumstances some emergency financial help.
Helen Smith Price heads The Coca-Cola Foundation. She says it is critical to support the next generation of leaders.