NEW ORLEANS (WVUE) - In no other city in America can you find a television show that generates the ratings of a Saints game in New Orleans.
The Justin Timberlake concert at the Smoothie King Center turned into a Saints pep rally as the rapper Choppa hit the stage for a warm up act.
Fans posted on social media as Timberlake even led a Who Dat chant.
If football is now America’s past time, it is New Orleans obsession. Consider that FOX’s broadcast of the divisional round playoff game commanded an 83 share of the audience in the New Orleans television market, meaning the Saints in a playoff game rank as a bigger hit show in South Louisiana and Southwest Missisippi than the Super Bowl nationally.
As a percentage of the audience, the Nielsen company ranks New Orleans as the number one market for NFL games this season.
Saints-mania carries over into media coverage. Consider that a one point on Wednesday, Nola.com’s homepage featured seven stories on the Saints or their fans.
The Los Angeles Times – nada. The paper confines the Rams to the sports section until closer to game day.
The Saints did make news in the Super Bowl host city of Atlanta, where Mayor Keisha Lance Bottoms desperately expressed her desire for “anybody other than the saints.” The mayor says she was only joking, kind of.
“I don’t know of a single Falcons fan who wants to see the Saints and the Patriots,” Bottoms said. All in good fun. And besides, the Falcons could be watching the Super Bowl with the rest of us.