WAFB partners with Cumulus Media

WAFB partners with Cumulus Media
J'Michael Francois (Cumulus) gives Diane Deaton (WAFB) a big hug upon first meeting at the WAFB studio. (Source: Josh Auzenne)

BATON ROUGE, LA (WAFB) - WAFB has teamed up with the leader in the Baton Rouge radio market, Cumulus Media, to share certain resources and partner on community events and other endeavors.

As part of the agreement, WAFB has started providing custom weather updates that air on Cumulus stations in the Baton Rouge market including Heaven AM1460, ALT 92.3, MAX 94.1, Classic 103.3 and Q 106.5. Also, Cumulus will simulcast WAFB news coverage during emergencies, such as hurricanes.

Employees from both teams met Tuesday, December 11 at the WAFB studios to mark the new partnership and discuss the many opportunities that the partnership brings.

“The entire team at Cumulus Media is very excited about our new partnership with WAFB, a partnership of wonderful people that love Baton Rouge, and are all about providing our listeners and viewers with incredible music, entertainment, news, sports, weather and information,” Cumulus Regional Vice President and Market Manager Pat Galloway said. “When the Cumulus team walked in to meet the WAFB team today, we felt like we were at home, and that is the start of a great partnership.”

“A leader in the radio broadcasting industry, Cumulus Media is a perfect partnership for WAFB and its viewers,” WAFB General Manager Ronna Corrente said. “We are excited to work together and help make a difference in our community.”

Copyright 2018 WAFB. All rights reserved.