The precision with which a diamond is cut is the most critical factor in releasing its "fire" and "brilliance." Since it is the only factor that humans can control, it may be the most important of the 4Cs.
During the cutting process, 50% of rough diamond material is usually lost. The facets, or planes, of the diamond should be placed in exact geometric relation to each other, the culet or "point" should be in the exact center of the bottom of the diamond and the diamond needs to be well polished. This symmetry is crucial for light entering the diamond to be reflected back to the eye as "fire." Once these geometric proportions are compromised, the beauty and brilliance of the diamond are sacrificed for size.
To achieve a diamond's truly dazzling radiance, it must be cut precisely. We make no compromise in this area of diamond quality.