A History of Coca-Cola in Baton Rouge, 1936


A new two story building 102 feet long and 82 feet wide was unveiled just across the street from the 1915 plant.  Norman Riviere was the architect of the new building, while Robert Thibodeaux was the general contractor.  The total cost of the project was $121,116.01.  The plant pumped water from its own well, guaranteeing standard quality water which was filtered for use.



1,530,000 cases of Coca-Cola were bottled, 188 times more than the 8,167 cases produced in the first year of operation.


November 12, 1945

Mr. Thomas H. Daigre announces he’ll retire from the company after 40 years of service.


December, 1945

Joseph Eros, an Alabama native, is named Secretary and General Manager for the Baton Rouge Coca-Cola Bottling Company.


June 4, 1946

Baton Rouge Coca-Cola Bottling Company was one of a handful of firms in Louisiana awarded the official United States commendation for after-the-war continuation of the payroll savings plan.


May 11, 1952

Joseph Eros died suddenly of a heart attack at his home.


July, 1952

Fred H. Bock, a New Orleans native serving under Mr. Eros as Assistant General Manager, is named as the General Manager as well as Secretary and Treasurer of the Baton Rouge Coca-Cola Bottling Company.



The plant underwent expansion paralleling the growth of the prosperous territory in which it served.  The expansion would now cover the corner of Government and St. Phillip streets.


February, 1956

Baton Rouge Coca-Cola marks 50th Anniversary.  At this time, the company employed 140 people.


May 22, 1956

Pioneer bottler Tom Daigre dies at the age of 81 following a long illness.



From 1905 through 1962, Baton Rouge purchased approximately 8,900,000 gallons of Coca-Cola syrup.  This was enough to produce 1,139,200,000 (more than a billion) bottles of regular size Coca-Cola.


If all the Coca-Cola produced in Baton Rouge were in regular size bottles, laid end-to-end, they would wrap around the earth 5 times.


More than one half of the total Coca-Cola sold in Baton Rouge had been sold in the last 11 years.


In 1963, Baton Rouge sold twice as much in one day than it did in its first year of operation (1905-501 gallons.)



Fred Bock retires from the company and George Connor, a system veteran from Dallas Coca-Cola Bottling Works, is named Vice President and General Manager of Baton Rouge Coca-Cola.



As new flavors were becoming available such as Fresca and Tab, production capability had to increase as well.  A planning conference was held to begin discussions for the construction of a new plant.


A 6 ½ oz. bottle from a vending machine was 15 cents at this time.