A History of Coca-Cola in Baton Rouge, 1906


Mr. Thomas Daigre went to Baton Rouge to start bottling a new fangled drink called Coca-Cola, and started Baton Rouge Coca-Cola Bottling Company, Ltd.  Daigre although only 30, knew his business because he had managed a carbonated beverage business bottling soda water on the Louisiana banks of Bayou Sara.  The first plant was located at the corner of Europe and St. Louis streets.  At this time Baton Rouge had a population of 12,000 people.


February 16, 1906

The Baton Rouge Coca-Cola Bottling Company was incorporated.  Thomas Daigre filled the first bottle of Coke on a machine that operated at the speed of 6 bottles per minute.  A one horse wagon constituted the entire delivery system.  The first plant produced 196,000 bottles of Coke in its first year, or 8,167 cases.