'Lady Doritos'? It's not happening, PepsiCo says - WAFB 9 News Baton Rouge, Louisiana News, Weather, Sports

'Lady Doritos'? It's not happening, PepsiCo says

Lady Doritos? PepsiCo says they're not happening. Paul Sakuma/AP Lady Doritos? PepsiCo says they're not happening. Paul Sakuma/AP

By JOSEPH PISANI
AP Retail Writer

NEW YORK (AP) - Don't expect to see "lady Doritos" on store shelves. The company behind the cheesy chips said Tuesday that it's not developing a line of Doritos designed specifically for women, despite widespread online speculation that it was.

The phrase "lady Doritos" trended on social media after PepsiCo's longtime CEO Indra Nooyi said on a podcast that unlike men, women don't like to lick their fingers after eating a bag of Doritos.

"Women would love to do the same, but they don't," Nooyi said in an interview on the Freakonomics podcast. "They don't like to crunch too loudly in public. And they don't lick their fingers generously and they don't like to pour the little broken pieces and the flavor into their mouth."

Nooyi, who has run the soda and snack company for more than a decade, later said the company is "getting ready to launch" snacks that are "designed and packaged differently" for women. "Women love to carry a snack in their purse," Nooyi said.

But PepsiCo said the interpretation of her comments to mean that female-friendly Doritos were in the works were "inaccurate."

"We already have Doritos for women - they're called Doritos," the company said in a statement Tuesday.

____

Contact Joseph Pisani at http://twitter.com/josephpisani

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

  • NationalMore>>

  • Parenting of the future: Many embryos, each with DNA profile

    Parenting of the future: Many embryos, each with DNA profile

    Wednesday, April 18 2018 1:23 AM EDT2018-04-18 05:23:15 GMT
    Saturday, April 21 2018 5:56 AM EDT2018-04-21 09:56:53 GMT
    (ASRM via AP). This undated microscope image provided by the American Society for Reproductive Medicine in January 2018 shows a trophectoderm biopsy, in which cells from the outer layer of an embryo that develop into the placenta and amniotic membranes...(ASRM via AP). This undated microscope image provided by the American Society for Reproductive Medicine in January 2018 shows a trophectoderm biopsy, in which cells from the outer layer of an embryo that develop into the placenta and amniotic membranes...

    A prominent biomedical ethics expert predicts that in 20 to 40 years, many parents will choose babies from dozens of embryos, after examining DNA information on each.

    More >>

    A prominent biomedical ethics expert predicts that in 20 to 40 years, many parents will choose babies from dozens of embryos, after examining DNA information on each.

    More >>
  • Warming, not cooling, donated livers may improve transplants

    Warming, not cooling, donated livers may improve transplants

    Wednesday, April 18 2018 2:23 PM EDT2018-04-18 18:23:24 GMT
    Saturday, April 21 2018 5:56 AM EDT2018-04-21 09:56:46 GMT
    (OrganOx via AP). This 2016 photo provided by OrganOx shows Drs. David Nasralla and Annemarie Weissenbacher with the company's metra device holding a liver in Oxford, England. On Wednesday, April 18, 2018, British researchers said that keeping at least...(OrganOx via AP). This 2016 photo provided by OrganOx shows Drs. David Nasralla and Annemarie Weissenbacher with the company's metra device holding a liver in Oxford, England. On Wednesday, April 18, 2018, British researchers said that keeping at least...
    Study suggests warming, not cooling, donated livers may improve organ transplants.More >>
    Study suggests warming, not cooling, donated livers may improve organ transplants.More >>
  • Americans told to toss romaine lettuce over E. coli fears

    Americans told to toss romaine lettuce over E. coli fears

    Friday, April 20 2018 6:13 PM EDT2018-04-20 22:13:22 GMT
    Saturday, April 21 2018 5:56 AM EDT2018-04-21 09:56:37 GMT
    The Centers for Disease Control is expanding a warning about contaminated lettuce from Arizona that has now sickened dozens of people in several states.More >>
    The Centers for Disease Control is expanding a warning about contaminated lettuce from Arizona that has now sickened dozens of people in several states.More >>
Powered by Frankly