CEO of New Age Beverages Corporation Embarks On Health Journey - WAFB 9 News Baton Rouge, Louisiana News, Weather, Sports

CEO of New Age Beverages Corporation Embarks On Health Journey

Bent Willis is showing his team and the world what it means to take ownership of their healthy and embody the New Age Beverage lifestyle, reports

Denver, CO – January 31, 2018 /MarketersMedia/

When a company’s mission is to be the leader in delivering Healthy Beverages to the world, it has to start from the top down. Upon realizing a disconnect between the corporate mission and his personal lifestyle, the CEO of New Age Beverages took a long hard look at his own choices & habits. After being pitched on an opportunity to document his lifestyle transformation, the CEO of New Age decided to take ownership of his health and embody the lifestyle he is working to deliver for New Age consumers worldwide. He will be giving an account of his journey every step of the way on the New Age blog at

Ultimately, Brent Willis knew he could not expect his sales team, marketing team and ultimately consumers to trade in a soda for a can of Coco Libre Coconut Water if he wasn’t buying in himself. With this mission, the B. Willis Journey was born, and with it came a decision to take on the voice of New Age personally and help the world understand what the New Age of health, fitness, and healthy living meant to him. With this decision, Brent has invited the world to follow him through his journey back to good health and cement this transformation with a commitment to take part in a CEO fitness faceoff on the National TV show “Celebrity Sweat.”

Bound to an unscripted, real, and raw accounting of his daily choices, Willis will not hold anything back, even when he raids the kitchen cabinet late at night or struggles in juggling work and home life. A weekly blog will follow his day-to-day struggles to kick the bad habits. Willis has reached out within his local community in Denver for help achieving his goals, starting with local CrossFit gym owner Chris Cooper of CrossFit Vantage. Chris, or “Coop” as he is known to the community, will help Willis outline his fitness goals, lead him through workouts, and implement a company fitness initiative with the New Age Team.

Willis’ roadmap will focus on the 6 following pillars: hydrating with healthy beverages and water, nourishing the body by exercising and eating well, accomplishing goals via focus and planning, building relationships and learning to be present in the moment, a higher level of thinking through meditation and visualization, and hibernation through adequate sleep, resetting, and regenerating.

Bent Willis kicked off his journey on Twitter, Facebook, and the New Age blog on January 22nd. Followers can keep up with his journey as he posts about his ups, downs, and everything in between.

About New Age Beverages Corporation (NASDAQ: NBEV) :

New Age Beverages Corporation is a Colorado-based, 100% organic, natural, and healthy functional beverage company that was created in 2016 with the combination of Bucha Live Kombucha, XingTea, Coco-Libre Coconut Water, and Marley. The goal was to create a one-stop-shop solution for retailers and distributors providing healthier beverages in the disruptive growth segments of the $870 billion-dollar non-alcoholic beverage industry. In that period, New Age has become the 54th largest beverage company, the 8th largest healthy beverage company, and the fastest growing in the world.

New Age competes with Ready to Drink (RTD) Tea, RTD Coffee, Kombucha, Energy Drinks, Relaxation Drinks, Coconut Waters, Functional Waters, and Rehydration Beverages with the brands Bucha Live Kombucha, XingTea, XingEnergy, Marley One Drop, Marley Mellow Mood, Marley Mate, Marley Cold Brew, Coco-Libre, PediaAde, Aspen Pure PH, and Aspen Pure Probiotic Water. The company’s brands are sold across all 50 states within the US and in more than 10 countries internationally across all channels via direct and store door distribution systems. The company operates the websites,,,,,,, and

New Age has exclusively partnered with the world’s 5th largest water charity, WATERisLIFE, to end the world water crisis with the most innovative technologies available. Donate at to help us #EnditToday.

Contact Info:
Name: Julia Schroeder
Organization: New Age Beverages Corporation
Address: 1700 E. 68th Ave
Phone: 6163843334

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Source: MarketersMedia

Release ID: 295001

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