Zipcar pilot program set to launch in downtown Baton Rouge

Source: Gerron Jordan/WAFB
Source: Gerron Jordan/WAFB

BATON ROUGE, LA (WAFB) - A new program in the Capital City could change the way people get around.

On Wednesday, December 14, Mayor-President Kip Holden announced the launch of Zipcar in downtown Baton Rouge.

Zipcar is the world's leading automobile sharing network, providing on-demand, self-service vehicles for people who don't own a car, as well as those who own a car, but want access to a second one without buying one. As part of the partnership with East Baton Rouge Parish, Zipcar will provide four cars at various locations downtown that can be reserved on an hourly or daily basis. The cars will be located in convenient locations for drop off and pick up.

"We're excited to give our residents and visitors another option for getting around town. We also hope to achieve additional cost savings in the City-Parish coffers by reducing the size of our fleet and using Zipcars instead," said Holden.

"Baton Rouge is the first city in the State of Louisiana to launch a Zipcar program and we couldn't be more excited to bring our service to the area. Residents now have access to wheels when they want them without having to own a car or buy a second," said Vilaire Lazard, Zipcar general manager.

Zipcar's membership fee is $7 per month or $70 per year with hourly rates ranging from $8 to $10 per hour, which includes the cost of gas, maintenance, insurance, and 180 miles of driving. Residents can join using the mobile app, online, or over the phone. The Zipcar program is already active on the LSU campus and at the Louis Armstrong International Airport in New Orleans.

The pilot program will last for one year, at which time the metro council must approve any extension of the program.

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