BATON ROUGE, LA (WAFB) - WAFB is partnering with Coca-Cola, Associated Grocers and the Greater Baton Rouge Food Bank to provide food to families in need this holiday season.
The 2016 Holiday Food Drive kicks off this week and goes until Christmas.
Those interested in donating can purchase a $10 pre-packed holiday meal at any Associated Grocers store.
The meal will be given to a family in need. The need is greater this year due to the flood.
The Greater Baton Rouge Food Bank was also impacted by the flood.
Its facility took on four feet of water, ruining 500,000 pounds of food, an estimated the loss of $835,000.