BATON ROUGE, LA (WAFB) - Abita Brewing Company will feature special blue crowns, or caps, on its IPA bottles to help support the men who are battling prostate cancer and raise awareness the need for health screenings and PSA testing.
In September over a million of the special blue crowned pints of Abita will be on the store shelves.
The beer drinkers will find messages such as "Get Tested!" and "Survivors Drink More Beer!" printed on the crown of the beer bottles. They are asked to help spread the word by tagging photos on social media with #Crownsforacure and @pints4prostates, along with the brewery name and location where the bottle caps were found.
African American men are 40 percent more likely to get the disease than Caucasian men.
By making the conversation about prostate health easier Abita is hoping to lead more men to participate in screening.