BATON ROUGE, LA (WAFB) - Good news for LSU fans! Life Jacket Solutions (LJS) will now be selling Coast Guard approved LSU branded life jackets.
LJS was founded back in 2012 after the CEO, David Lee, experienced the tragic drowning of a family friend. Lee began researching and discovered that drownings are the fourth leading cause of accidental death in the U.S. This revelation inspired him to develop LJS and make both safe and fun life jackets.
A licensing agreement has been secured through the Collegiate Licensing Company. LJS has also secured licensing agreements with Fermata and Learfield, giving the company exclusive rights to distribute collegiate branded life jackets.
Lee says, "LSU was one of the first schools on our radar because we know how passionate LSU fans are and we know they love to spend time on the water. While LSU is one of the first schools to have our life jackets, other college fans shouldn't be disappointed. We have secured the licensing and are in the process of adding more colleges to our product listing every week."