BATON ROUGE, LA (WAFB) - Ever since a baby critter appeared on the field at Alex Box Stadium during LSU's game against Arkansas in May, Tiger fans have not been the same. Now some local retailers have found themselves in a possum panic.
The opossum is considered a pest by most, unless you are from Louisiana and were at Alex Box Stadium the night of May 7. An opossum took the field in the seventh inning. The Tigers were behind by a score of 9-4, but shortly after the opossum's appearance, they rallied to win the game.
The opossum immediately reached star status among LSU fans, and now even has his own song.
Sara Sanders, co-owner of Purple and Gold Sports Store, said she has never seen such a thing.
"I thought it was silly at first, of course. I just couldn't believe that turned into a hashtag," Sanders said.
#RallyPossum has turned into a marketing movement. The celebrity crawler is on t-shirts, towels, hats, and more. Sanders said the merchandise is going fast.
"We ordered the stuffed possum. We sold out of that within days. We re-ordered, then sold out of that in the next couple of days," she said.
Longtime fan, Martin Smith, said he is sticking with his old, lucky LSU shirt. He is just enjoying the show.
"It's crazy. Whatever helps the baseball team," Martin said.
On a mobile device? Click the link to see more #RallyPossum pictures - http://bit.ly/25PK4ow
Fans are not patient. With a Super Regional against Coastal Carolina just hours away, they want their possum gear, and they want it now.
"We get calls every day, all day long getting calls asking about the rally possum," Sanders said.
The possum is so hot, even Smith had a hard time resisting its charm.
"I'm thinking about buying it. I've got too many LSU shirts. I was thinking about it, but I don't want to break my tradition. Nah," Martin said.
Stores are sold out of the stuffed possum, with more due in Monday.
LSU has gone 16-3 since that season-changing night. The Tigers advanced to Super Regionals on Tuesday with 5-2 win over Rice in the Baton Rouge Regional.