BATON ROUGE, LA (WAFB) - Baton Rouge public transportation system CATS, along with PR firm Covalent Logic, have announced a marketing campaign to get more riders on the Garden District Trolley.
The Baton Rouge Business Report says that the Capitol Area Transit System averaged less than 15 passengers a day on the trolley, which loops through the Garden District, over the Perkins Road Overpass, to Cloverdale Avenue, and back to Downtown.
"We've been trying to figure out ways to increase ridership," said Christina Stephens, a senior PR manager at Covalent. "The trolley has actually been in place for a while, but ridership has not been as high as I think anyone had wanted."
The campaign includes a rebrand, public outreach efforts, and a social media outreach effort that will try to increase ridership.
The Business Report says officials blame the lack of rider on a lack of understanding about its service and availability.
Kits containing brochures and information about the trolley will be given to businesses along its route. Window stickers are included in the kits in order to help businesses signify that they are on the trolley route.