BATON ROUGE, LA (WAFB) - One Baton Rouge organization is laying out key plans for its next five years in the Capital City.
The Baton Rouge Area Chamber (BRAC) presented its "Think Bigger" campaign at Baton Rouge Press Club Monday.
"Every five years, we pause and we hit the reset button, we want to gut-check the entire concept, the vision, the purpose of BRAC, and decide: should it exist, should it exist in the way it does today, or should BRAC do something different with our work," said Adam Knapp, CEO and president of BRAC. "We want to make sure we're justifying ourselves to our investors."
The plan lays out goals to strengthen the city's economy and improve its quality of life.
The detailed plan sets specific goals over the next five years.