BR officials kick-off Breathe Free campaign for 2016

BR officials kick-off Breathe Free campaign for 2016

BATON ROUGE, LA (WAFB) - Baton Rouge leaders kicked off the second annual Breathe Free campaign in Capital City on Wednesday.

The campaign aims to promote smoking cessation and the importance of tobacco free spaces. Last year's campaign saw the success of all hospital campuses going smoke free.

This year, the campaign will feature messages on social media, in hospitals and in clinics around town.

"We really want to emphasize the importance of healthy environments, particularly for children, infants and the elderly, but really for everybody," said Andy Allen with Healthy BR. "Where we live, work and play, we shouldn't have to deal with second hand smoke."

"I think we need to emphasize that this is a healthcare issue, not just for adults, but also for kids," Dr. Hitesh Chheda, a pediatrician, added.

The campaign will run through January 27.

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