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The Red Stick dropped from the top of the beacon at North Boulevard Town Square for Baton Rouge's official New Year's Eve celebration.
The 9-foot tall, LED fixture was first put in place on December 15 and remained atop the beacon until the countdown to 2016 began and the gleaming Red Stick descended as Baton Rouge rang in the new year.
The Capital City welcomed thousands downtown for Red Stick Revelry 2015.
The third annual event began at 7 p.m. on the Crest Stage at Galvez Plaza with a performance by Sheriff Bud Torres and his Posse band. The Pointe Coupee Parish sheriff is also a Louisiana singer-songwriter. At 9 p.m., Phat Hat took over to keep revelers rocking until 2016 arrived and spectacular fireworks illuminated downtown Baton Rouge.
"In its third year, Red Stick Revelry has become a destination for New Year's Eve," said Mayor-President Kip Holden. "With the celebration on Thursday night this year, we are expecting our downtown hotels to see even more overnight stays."
The event has grown in the first two years as officials estimated that 20,000 people attended last year's celebration.
For the third year in a row, WAFB-TV broadcasted from the event beginning at 11:35 p.m. until after midnight when the fireworks lit up the sky over the Mississippi River. WAFB's Andre' Moreau returned to emcee the Red Stick Revelry.
A new addition this year, local artist Ramon Reyes captured the event with a live painting. He created the painting during the event from a spot near the Crest Stage and it will be used to promote to promote next year's Red Stick Revelry.