BATON ROUGE, LA (WAFB) - The Capital Area Transit System's Board of Commissioners on Tuesday approved a pilot program that would allow customers 17 years old and younger to ride CATS for free in the month of December.
By waiving fares for younger passengers, the agency hopes to encourage the use of public transit as customers get older. The one-month trial will allow CATS to judge the level of interest from young people in Baton Rouge.
"If we can demonstrate the value of public transit to people when they are young, we hope to convert them into lifelong customers," CATS CEO Bob Mirabito said.
To ride for free, young people will show identification proving that they are 17 years or younger to bus operators when they board the CATS vehicle. If a person does not have a valid driver's license, they will be able to present a valid high school ID. Children under age 12 need to be accompanied by an adult.
CATS will also run a "Black Friday" deal where CATS users can order regular passes at a 15 percent discount online at www.brcats.com or at the CATS terminal on Friday, November 27.