Iconic Coca-Cola sign back on in Baton Rouge - WAFB 9 News Baton Rouge, Louisiana News, Weather, Sports

Iconic Coca-Cola sign back on in Baton Rouge

(Source: Andre Moreau/WAFB) (Source: Andre Moreau/WAFB)

The 1950’s era neon Coca-Cola sign that sits a top the Richoux Building at Third and Florida Streets is glowing again after it went dark in May 2014. 

I’m told the sign will be put into a non profit fund of the Baton Rouge Area Foundation (BRAF). 

Downtown Development Executive Director Davis Rhorer played a role in getting building owner Mike Crouch together with BRAF Executive Vice President John Spain. After being restored and illuminated, the lights went off last year over a feud of ownership. 

Building owner Crouch and the Baton Rouge Arts Council both claimed ownership of the sign. With the stalemate ended, a tentative agreement has been reached between the parties to keep the sign maintained and lit. 

Rhorer says a “grand re-lighting will be coming shortly and that is a cause for celebration.”

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