BATON ROUGE, LA (WAFB) - Louisiana tourism saw a five percent increase in visitors, according to Lt. Governor Jay Dardenne.
In 2014, Louisiana was visited by 28.7 million people, equaling $12 billion in spending and taxes for the state economy.
Dardenne said that the spending from out of state visitors represented more than a 38 to 1 return on Louisiana's investment in tourism.
Officials also celebrate the achievements of Louisiana Tourism's online presence. LouisianaTravel.com ranked fifth among other state tourism websites, with Louisiana Travel's social media efforts ranked fourth among its peers.
The tourism and hospitality industry employed about 223,000 Louisiana citizens in 2014, which made it the state's fastest growing job sector.