BATON ROUGE, LA (WAFB) - The crowd that gathered in Town Center for New Year's Eve may have been seeing red, but it was all about the green a few blocks away.
"It's made a huge, huge change for our inner city and our downtown and again, that's money coming into our city, investing in our city," said Davis Rhorer, director of the Downtown Development District.
With more rooms than ever available downtown, hotel lobbies were packed with customers from all over visiting Baton Rouge to ring in 2015.
"It just creates some energy downtown," said Barry Gambold, general manager of Hotel Indigo.
It is one of those hotels seeing a boost in business thanks to the Red Stick Revelry. The manager also said the hotel's 93 rooms were booked solid and the hotel made nearly $20,000 on New Year's Eve alone.
"Obviously, the economy last year was great and it was an awesome year for us. We kind of see that we've hit that plateau and we're going to have a good year in 2015," Gambold added.
Hotels aren't the only ones expecting a good year. Rhorer said 2015 will see the renaissance of downtown Baton Rouge continue.
"A lot of exciting things," Rhorer said.