BATON ROUGE, LA (WAFB) - Crews have put the final touches on what's expected to be a rocking night in downtown Baton Rouge for New Year's Eve.
The second Red Stick Revelry will be held Wednesday night. Workers spent a good part of Monday getting the red stick into place high atop the North Boulevard Town Square. Built in Bunkie, the red stick is designed so city crews can store it and set it up.
Paul Arrigo, president and CEO of Visit Baton Rouge, said the Capital City is quickly becoming a drivable New Year's Eve destination.
"We just counted all of the restaurants behind me and all down Third Street," Arrigo said. "We will have thousands of people here ready to ring in the New Year."
He added many of the hotels recognized last year's first stick drop as a great opportunity to attract visitors. Some of them, including the relatively new Hampton Inn and Suites, have special New Year's packages available.
The festivities kick off early on New Year's Eve. Starting at 11 a.m., Mayor Kip Holden and company will officially raise the stick into place and they'll be stuff for the kids.
Then at 6:30 p.m., David St. Romain will take the crest stage, which is where the bands play for Live After Five, followed by the rocking and Jiving band Phat Hat. It will play right up until the big countdown and red stick drop, which will be followed by fireworks.
"This Town Square was designed to have major events and its worked so well and I am very pleased with that," said Davis Rhorer, executive director of Downtown Development District.
"People driving in from several hours out to enjoy the food and the nightlife and, of course, the red stick drop. It's amazing," Arrigo explained.
If you can't make it downtown, WAFB will again televise it on-air, online and on mobile. Andre Moreau will introduce the bands, while Steve Caparotta and I will host from 11:35 p.m. until the red stick drops, the skies illuminate and we are firmly into 2015.