BATON ROUGE, LA (WAFB) - Baton Rouge-area hotels got a huge boost during Bayou Country Superfest last month. Hotels received a record $3.4 million during the three-day weekend, according to figures released by STR which collects hotel industry data.
The data shows for room rental over the Memorial Day weekend, hotels took in $1.23 million on Friday, $1.26 million on Saturday, and $914,000 on Sunday.
"Bayou Country Superfest kicked off a great summer for the Baton Rouge area." said Paul Arrigo, president and CEO of Visit Baton Rouge. "Combined with the 2014 Miss USA Pageant, Baton Rouge has been on the world stage as a tourist destination. We're also set to welcome thousands of people to the city for the youth soccer championship event beginning June 19, so this is shaping up to be a record year for us."
The three-day event featured performances by various music legends and stars. It was held at LSU.