Baton Rouge officially named host of next Miss USA pageant - WAFB 9 News Baton Rouge, Louisiana News, Weather, Sports

It's official: Baton Rouge will host Miss USA Pageant

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Miss Connecticut, Erin Brady of East Hampton, is crowned Miss USA 2013. (Source: Miss Universe/MGN) Miss Connecticut, Erin Brady of East Hampton, is crowned Miss USA 2013. (Source: Miss Universe/MGN)
BATON ROUGE, LA (WAFB) -

The Las Vegas Strip gives way to the Riverfront of Baton Rouge for this year's Miss USA Pageant.   Sunday, June 8 is the night that sparkles will reign at the River Center.  Mayor Kip Holden donned a sash to get in the spirit for Thursday morning's announcement, but we told you about it  last night on WAFB.com

"Over 100 million around the world will get a chance  to see Baton Rouge showcased," Mayor Holden says.  "You have 51 of the most beautiful women in the world."


All those viewers and all that publicity will happen on the heels of Bayou Country Superfest Memorial Day weekend. The pageant ramps up though even before that with rooms at the host hotel, L'auberge Casino, is booked beginning May 25.

"If you are getting a couple of minutes of time on national television a show that's watched by this number of people it far exceeds the investment that we're making," Dardenne says.  " We believe great investment for the community and great investment for the state."

Reigning Miss Louisiana Brittany Guidry from Houma sees a more practical, logistical win.  Besides a home field advantage, she only has to drive to the pageant.

"I am just so excited that I don't have to pack and send everything to do a different location," Guidry says. "I'll be able to drive it over here and I won't have to ship anything."

When asked 'why Baton Rouge?', Donald Trump says "it's just a place that really wanted us. We had about 12 places that were fighting for the rights. We just decided, you know, that's sort of the home of pageantry - sort of the home of the whole beauty thing. They are terrific people and they're going to put on a great show. They are really excited. You know, usually we go to Las Vegas and we never fail in Las Vegas. It's great. But we thought we'd move it so it's going to be Baton Rouge."

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