Florist says technology makes Valentine's Day deliveries easier

BATON ROUGE, LA (WAFB) - It's the busiest day of the year for flower shops, and although thousands of orders have already been placed, the folks at Billy Heroman's said it was still not too late put in those last minute orders.

Staff started rolling into the shop well before 7 a.m. Friday to begin organizing some 1,300 arrangements that were already in the system and preparing for hundreds more that will be called in throughout the day.

Owner Ben Heroman said it's a relief to have new technology now to manage about 60,000 roses and hundreds of other flowers.

"It's so much easier," Heroman said. "When I was a child, we'd sort by hand and then we'd take big Styrofoam boards with maps taped to them. And, we'd stick push pins into the maps so the drivers knew where they were going. Now, we just scan it into a computer with a barcode scanner and push a couple of buttons and it sends them turn-by-turn directions on the way."

Heroman added once Valentine's Day is over, he and his workers won't have too much downtime. They'll start planning for next Valentine's Day as early as Saturday.

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