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SOURCE LINE Corporation
LINE launches LINE Santa Claus charity project to grant users' wishes
LOS ANGELES, Dec. 11, 2013 /PRNewswire/ -- LINE Corporation, owner and operator of the free call and messaging app LINE, today announced the launch of its charity project LINE Santa Claus, and invites its users worldwide to participate in the event, themed "Building a Brighter Tomorrow for our Children."
LINE Santa Claus is a charity project that will be carried out within LINE's Official Account system. Using the ON AIR feature, which lets official accounts receive messages from users, LINE will ask its user base of over 310 million to send their wishes under the theme of "Building a Brighter Tomorrow for our Children."
Submissions will be accepted between noon on Friday, December 13 and 11:59 pm on Sunday, December 15 (GMT+9). After a review and selection process within LINE, wishes will be selected and announced on Christmas Day. Starting in 2014, LINE will start working on a project to make the chosen wishes* a reality, and will post status updates on the LINE Team official account, as well as its official Twitter, Facebook, and other social media accounts.
"We further wish to enrich the communication of people around the world, and as such, we added LINE Santa Claus charity project to let LINE users make a tangible contribution," said Akira Morikawa, CEO of LINE Corporation. "To that end, we are asking all of our users to give us their thoughts on what we should provide the children, which are the future of our world."
*The number of wishes that will be granted has yet to be determined.
How to participate
Access for smartphone users
About LINE Corporation
LINE Corporation is based in Japan and develops and operates the LINE app for smartphones. Since launching in June 2011, the LINE app has grown into a global service used in 230 countries, ranking first in the free app category in 60 countries. LINE offers free one-to-one and group messaging, as well as free domestic and international voice and video calls. LINE also includes a wide array of social elements such as fun and expressive stickers, a personal Home, a Timeline, and numerous LINE family apps, including LINE games and LINE camera. For more information about LINE, please visit http://linecorp.com/en/.
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