Information contained on this page is provided by an independent third-party content provider. WorldNow and this Station make no warranties or representations in connection therewith. If you have any questions or comments about this page please contact email@example.com.
SOURCE Opera Mediaworks
Android emerged as global leader in smartphone ad impressions, mobile publishing exploded, and brands took big leaps with rich media
SAN MATEO, Calif., Dec. 11, 2013 /PRNewswire/ -- In a special year-in-review report, Opera Mediaworks has selected the top 6 trends in mobile advertising witnessed on its mobile ad platform, the world's largest, reaching 400 million consumers a month via 60 billion ad impressions.
Among the trends:
As a supplement to the report, Opera Mediaworks has released a timeline, Mobile Milestones of 2013. The timeline displays the most important moments in mobile that occurred during the year, from the Samsung Galaxy S4 launch in March and its corresponding mobile-ad campaign to the release of iOS 7 in September and its adoption by 6 in 10 of Apple mobile users within just a few weeks.
To view the graphic and to read the full report, visit http://www.operamediaworks.com/insights/.
About Opera Mediaworks
Opera Mediaworks is the world's largest mobile advertising platform, helping to power the global mobile economy. We improve efficiency, through technology, innovation, transparency and trust, to create an open and vibrant marketplace for publishers and advertisers across the globe. Opera Mediaworks includes AdMarvel, an ad-serving and mediation platform; Mobile Theory, a premium mobile ad network in the U.S.; 4th Screen Advertising Ltd., a premium ad network in the United Kingdom; and Mediaworks Performance, a results-driven mobile ad network. Also included are impressions served within Opera mobile properties, including the Opera Mini Smart Page and the Opera Mobile Store. Opera Mediaworks is part of the Opera Group.
©2012 PR Newswire. All Rights Reserved.