Black Friday frenzie fizzles out early in Baton Rouge

BATON ROUGE, LA (WAFB) - Depending where you shop the lines may not be that long for this year's Black Friday frenzy. After getting stuffed with turkey Thursday, some decided to take advantage of the Thanksgiving Day sales.

Associates at many stores inside the Mall of Louisiana looked bored around 5 a.m. Friday morning. The deals were there, but customers were not.

"This Black Friday was a little bit slower than last Black Friday. We got busy around 9:30 p.m. and we stayed busy until midnight and then it died down," store manager Jonathan Lamonte said. "It was like the mall evacuated."

With most department stores opening at 8 p.m. Thanksgiving night, many shoppers got a jumpstart this year.

"I've been shopping since 6 p.m. I'm pretty tired and I don't really have a lot to show for it either," Catherine Smith said while waiting for Apricot Lane to open their gate at 6 am.

"Last year if you were the first 50 you got 10 percent off additional, so it's 50 percent off, so that's what everyone's hoping for," she said.

Some shoppers decided to take advantage of the mall's couches, catching a quick nap before lugging their bags to the car. Others made shut-eye a priority.

"We went to Walmart and Target and then we went home to take a nap," said shopper Devonne Campbell. "The mall has been the best place because it's not as crowded. Walmart and Target were horrible."

Most big box stores opened earlier than ever too, making this Black Friday less of a day and more of a waiting game.

"I really think that opening up at 8 o'clock killed Black Friday so to speak because everybody was here so early, that now they're not here anymore. Black Friday was really on Thursday now," Lamonte said.

The true test comes when retailers add up all the purchases and see exactly when and where consumers spent the most.

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