Shoppers pull all-nighters Black Friday - WAFB 9 News Baton Rouge, Louisiana News, Weather, Sports

Shoppers pull all-nighters Black Friday as metro retailers entice customers

Amy Baker Amy Baker
A cashier at Meijer rings up a customer's purchase. A cashier at Meijer rings up a customer's purchase.
A customer holding bags filled with Black Friday purchases. A customer holding bags filled with Black Friday purchases.

LOUISVILLE, KY (WAVE) - Metro retailers enticed shoppers with doorbuster deals hours before the traditional Black Friday sales began.

More than a dozen major stores from Target to Toys R Us opened on Thanksgiving Day and were staying open through Black Friday. Customers like Amy Baker of Mt. Washington were still bargain-hunting Friday morning after 12 hours of shopping.

"I've been shopping since 8' o'clock yesterday," said Baker. "I've saved probably more than $1,000 just shopping Black Friday and Thursday."

Mall St. Matthews opened at 12 a.m. and won't close until 9 p.m. Friday. Macy's opened on Thanksgiving for the first time this year. Others like Gap Inc., which owns Banana Republic, Gap and Old Navy, opened some stores even earlier on Thanksgiving than last year.

Retailers haven't provide specific numbers, but Walmart and Target reported strong Thanksgiving Day traffic in stores and online, noting that shoppers were focused on big-ticket electronics like big-screen TVs and Xbox One, The Wall Street Journal reported.

In the past few years, retailers have pushed opening times into Thanksgiving night. They've also pushed up discounting that used to be reserved for Black Friday into early November.

In a news release, Walmart estimated more than 10 million register transactions were made between 6 p.m. and 10 p.m. on Thursday and nearly 400 million page views on Target also said sales were among the highest ever online.

The Associated Press reported The National Retail Federation expects retail sales to be up 3.9 percent to $602.1 billion during the last two months of the year. That's higher than last year's 3.5 percent growth, but below the 6 percent pace seen before the recession.

Since Thanksgiving landed on the latest possible date, there are six fewer shopping days this holiday season than last year.

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