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SOURCE Beck's Beer
Inaugural Beck's "State of the Arts" Study Examines American Art Consumption; Young Adult Americans Overwhelmingly Value Art But Only 1 in 4 View it on Museum Walls
ST. LOUIS, Oct. 29, 2013 /PRNewswire/ -- Beck's Beer, the most popular German beer brand in the world and longtime friend of the arts, today announced the results of the inaugural Beck's State of the Arts Study.
The study examines American attitudes toward art and the manner by which it is consumed. The overarching insight is that young adults (aged 21-29) are more likely to bypass the traditional gatekeepers of art – museums and galleries – and to have a more expansive view of art than their older peers.
The study was conducted online within the United States by Harris Interactive on behalf of Beck's Beer, from July 29-31, 2013, among 1,916 adults ages 21 and older.
The Beck's State of the Arts Study found that young adults overwhelmingly value art, and are embracing a variety of art forms, ranging from traditional to modern and experiential. But art exposure is increasingly less conventional in the age of social media and perpetual photo sharing. Young adults don't limit their intake to museums and galleries. They are accessing art through new venues and mediums. The study found:
"Beck's has been participating in the arts for more than 25 years, using our label as a canvas to bring new and unique works of art to beer drinkers," said Chris Curtis, brand manager, Beck's Beer. "Our State of the Arts Study reveals that adult Americans have an extremely healthy appetite for art. Much like how they consume books, music, TV and movies, adult Americans are increasingly bypassing the traditional gatekeepers to experience art."
Other findings from the survey include:
Beck's Art Labels
Each year for more than 25 years, Beck's has transformed its beer bottles into art canvases for aspiring and established artists alike. This year, beginning in July 2013, Beck's turned over its labels to an eclectic mix of musicians, designers, performance artists and photographers, who each created a piece of original artwork. For more details, please visit Beck's Art Labels media site or Facebook.com/BecksBeer.
About Beck's Beer
Beck's is the most popular German beer brand in the world and a champion of independent thinking. All Beck's beers are brewed according to the German Purity Law of 1516 using only four natural ingredients.
This survey was conducted online within the United States between July 29-31, 2013 among 1,916 adults ages 21and older, by Harris Interactive via its QuickQuery® omnibus product on behalf of Beck's Beer. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For more information on the full findings, contact Dave McNamee at (646) 274-3635 or firstname.lastname@example.org.
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