First Baton Rouge New Year's Eve event planned

Rendering of Red Stick that will drop at midnight on New Year's Day
Rendering of Red Stick that will drop at midnight on New Year's Day

BATON ROUGE, LA (WAFB) - Mayor-President Kip Holden announced Wednesday that Baton Rouge will host its first New Year's Eve event in Downtown Baton Rouge at Town Square on North Boulevard.

The event is called "Red Stick Revelry" and the event will include dropping a custom-design lighted Red Stick.

Holden said the Red Stick Revelry event will also feature live music on the new stage in Galvez Plaza, including a performance by the popular band, Phat Hat, and a noon event for children that will offer creative activities and the raising of the Red Stick into place.

"This will continue the tradition of our other great festivals and concerts and we expect it will be a great draw for the local hotels and businesses as we give people throughout the Capital Region a great new destination for New Year's Eve entertainment," he added.

The Red Stick that will be dropped at Town Square on New Year's Eve is a 9-foot low-energy LED light sculpture attached to an 8-foot aluminum over acrylic ring with "Baton Rouge" illuminated from within by LED lighting.

The Red Stick will be installed at Town Square in December and removed soon after New Year's Day to be placed in storage until the following year. The Red Stick will be raised into position at noon on New Year's Eve and descend from a 30-foot pole mounted on top of the existing beacon beginning at one minute before midnight. Design of the Red Stick light sculpture was by Sarah Powell of Compose Digital Design and it is being manufactured by GibKo, a custom manufacturer of LED signs and light structures.

A commemorative t-shirt is currently available at and information on sponsorship opportunities can be obtained by emailing