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SOURCE Kim & Scott’s Crave Bar
#CraveFace Campaign, Unique App Distribution Debuts
AUSTIN, Texas, March 5, 2013 /PRNewswire/ -- Kim and Scott Holstein, the duo behind Kim & Scott's Gourmet Pretzels, is introducing its new ice cream novelty product at the 2013 South by Southwest (SxSW) annual music, film and interactive conference and festival held in Austin, March 8-17. Kim & Scott's Crave Bar is available immediately at thecravebar.com, specialty markets and entertainment venues. The sweet and savory indulgence features premium vanilla ice cream topped with rich dark chocolate and bits of hard pretzels and sea salt, all on a crunchy chocolate and caramel dipped pretzel rod.
"SxSW is an ideal stage for us to introduce The Crave Bar," said Kim Holstein, Chief Inspiration Officer of Kim & Scott's Crave Bar. "We know the festival goers will not only crave our new ice cream bar, but also respond positively to the Kim & Scott's CraveFace interactive campaign and our distribution through the BUZZtheBar app."
CraveFace, an interactive campaign created by Chicago's Simple Truth, celebrates the Crave Bar experience (#CraveFace). Festival goers can stop by Kim & Scott's Crave Bar cart, located around the festival grounds to enjoy a 3.5 oz bar. Cart locations can be found on thecravebar.com, Facebook and Twitter. Once they have a well-earned "Crave Face," guests can use Instagram to snap a picture of their satisfied smiles with a smart phone, tweet #CraveFace and earn their place at thecravebar.com.
Additionally, visitors to SxSW can purchase a Kim & Scott's Crave Bar through the BUZZtheBar iPhone or Android app and have a Kim & Scott's Crave Bar delivered to a nearby location in the Convention Center and at bars on Sixth Street. BUZZtheBar, a New York based smart phone app, offers mobile order, pay and delivery.
BUZZtheBar is the only way to try out a Kim & Scott's Crave Bar inside the Convention Center. Pre-SxSW, post "I CRAVE bars" to Kim & Scott's Crave Bar Facebook and Twitter pages and #CraveBar and #BUZZtheBar for a free Crave Bar at SxSW.
Free Kim & Scott's Crave Bars will be given away at select times during SxSW. Visit Kim & Scott's Crave Bar Facebook and Twitter pages for those opportunities.
A portion of the proceeds from Kim & Scott's Crave Bar sales at SxSW will benefit KIPP Academy Austin, a charter school that prepares students in underserved communities for success.
ABOUT KIM & SCOTT'S
Husband and wife team Kim and Scott Holstein founded Kim & Scott's Gourmet Pretzels in 1995. After 17 years, the brand sold and the Holsteins moved into frozen novelties. Kim & Scott's products and philanthropic efforts have been highly praised by Fortune Magazine as a company "Breaking Big." They have been deliciously touted by USA Today, Entrepreneur, CNBC's Power Lunch, CNBC's Donny Deutsch, Food Network's Dean Brothers and Roker on the Road.