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SOURCE The FRS Company
SAN MATEO, Calif., March 5, 2013 /PRNewswire/ -- The FRS Company today issued the following statement:
On March 1, we were informed of a potential class action suit against The FRS Company, alleging that we engaged in false advertising as a result of our affiliation with Lance Armstrong. We find the lawsuit to be frivolous and we plan to defend ourselves vigorously.
Here are the facts:
Consumers use FRS products because they work. FRS has been shown to deliver sustained energy, increased endurance, and immune system support along with many other health benefits.
The patented FRS formula features quercetin, a powerful, all-natural antioxidant that is found in foods such as blueberries, red apples and grapes, as well as green tea extracts and essential vitamins.
Our claims are backed by solid scientific evidence, including multiple clinical trials and published academic literature.
Lance's admission surprised us, along with millions of his fans. To accuse FRS of false advertising due to its affiliation with Mr. Armstrong while we had no knowledge of his actions is completely ludicrous. Lance believed in FRS products, and used them as part of his daily training regimen, as do many other elite athletes. Unfortunately, the food industry has become the target of class action lawyers hoping to extract settlements from companies and their investors. This case could serve as a "poster child" for the need for legal reform of abusive class action litigation.
We proudly stand by the healthy efficacy of our products, along with nutritionists, academics, and professional athletes.
Lt. Colonel (Ret) Bill Jacobus, Managing Director of the US Military Cycling Team "We believe strongly in FRS products, and we use them as part of the training regimen for all of our riders. FRS is made with healthy ingredients and provides the natural, sustained energy our riders need to perform at their best."
Mark Davis, PhD, Professor, Department of Exercise Science, University of South Carolina "Quercetin, one of the key ingredients in FRS, has been proven in rigorous academic studies-double-blind, placebo controlled, crossover studies-to show significant increases in energy, athletic performance, mental acuity, and immune system support. In a world where so many products are based on nothing more than marketing hype, it's nice to see companies using ingredients that deliver genuine, scientifically proven benefits."
Rikki Keen, MS, RD, CSSD, CSCS, University of Alaska, Nutrition & Dietetics/Human Performance Lab As a registered dietitian working in the area of clinical and sports dietetics, I recommend FRS products to my clients with confidence. There are numerous risky products on the market that use unproven ingredients and have many unknown health effects. I cannot take chances on hype, I endorse FRS ingredients 100%, based on clinical evidence for effectiveness and safety.