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Technocrati.com released an article crediting online marketing efforts as more effective than offline marketing strategies. fishbat, an online marketing company, offers a response.
Bohemia, NY (PRWEB) January 22, 2013
On January 22, fishbat contributes its thoughts to an article posted on technocrati.com discussing the merits of online advertising.
The technocrati.com article addresses the effectiveness of online advertisement over the more traditional offline advertisement. A business2community.com study is credited as the authority responsible for distinguishing the merits of each advertising method. Ultimately, advertising online was determined to have more success for any given business.
The article states that most people use the Internet when searching for the services that they need. Online business directories are singled out as the most effective means of establishing online advertisements. Based on the heavy usage of online directories, the technocrati article listed multiple benefits to businesses using online business directories.
The first two reasons listed for using an online directory is because it is cost effective and easy to do. Taking out ads in a printed medium is typically an expensive endeavor but, many times, online business directories do not require a fee. The simplicity of advertising online was another advantage that the article claimed. According to the article, online ads normally take only a few minutes while an effective advertising campaign in other media should require more time intensive planning.
The last two advantages both included reaching potential clients. Printed medium had a finite reach where as a business that did not suffer boundaries could take advantage of business opportunities that could conceivably span local to worldwide. The article asserts that some kind of online presence, be it a website or a simple registration on an online directory, gives a certain amount of immediate credibility.
Justin Maas, vice president of client relations for the online marketing company fishbat, contributed his thoughts on the virtues of online marketing. “It should really come as no surprise that people immediately refer to the Internet as the first place to consult for help or answers. With the wide availability of computers, smartphones, and other devices that give individuals access to the Internet it becomes a little more than an inconvenience to thumb through a phonebook or newspaper to find a business. In addition to the convenience, online directories are updated more frequently than a phonebook that may hold listings of businesses that have long since moved or disappeared.”
Maas also elaborates on the articles idea of using the Internet as an optimal place to be seen. “Small and large businesses alike are expected to be available in an online medium if they are going to survive. It makes sense for somebody to advertise where they know it will be seen.”
fishbat, Inc. is a full service online marketing firm. Through social media management, search engine optimization (SEO), web design, and public relations, fishbat strives as a marketing firm to raise awareness about your brand and strengthen your corporate image.
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