Fans aren't the only ones loving the Falcons playoff run.
Businesses are cashing in and that means big things for the city.
Hotels and restaurants have always enjoyed the big boost they get from Falcons games but managers said playoff games are even bigger.
A lot of fans stay in local hotels to prolong the fun weekend and considering what's at stake, it could be one heck of a weekend.
Walter Woods is the marketing manager for the Hyatt.
"This is different. This is the first time the NFC Championship game has ever been held in Atlanta so we're seeing that level of interest. Fans are really ready for Falcons to get to the next level and we're seeing that type of interest in terms of room bookings," said Woods.
And if you stay in Atlanta, you likely eat in Atlanta too.
Sergiu Gutu works at Jalapeno Charlie's.
"We had a lot, a lot, a lot of fans coming in here," said Gutu.
Brent Gilbertson, the owner of Jalapeno Charlie's, said the increase in people means an increase in profits.
"Probably about 15-20 percent more than what we were expecting," said Gilbertson.
Jalapeno Charlie's expects even bigger crowds this weekend.
"Oh yea it's going to be crazy all weekend," said Gilbertson.
And in this case, crazy is a good thing not just for restaurants and hotels but for all of Atlanta.
According to the Atlanta Convention and Visitors Bureau the SEC Championship game had a direct economic impact of $30,640,000.
And with a historic game, and the community getting Falcon fever this weekend, it could be doing even better.
Copyright 2013 WGCL-TV (Meredith Corporation). All rights reserved.