The Islamic State militant group released a video Tuesday that it claimed shows the beheading of American journalist Steven Sotloff.
Some experts frown on it, but the numbers are staggering: In 2010, nearly 80,000 people in their 20s received Botox injections in the U.S., according to the American Society for Plastic Surgeons.
It's a new wrinkle that has become popular with very young adults already worried about looking older.
CBS 5 News went to National Laser Institute to catch up with one patient and ask, "Why treat something that isn't there?"
"With 30 kind of looming around the corner, you start to panic a little," said 29-year-old Lisa Parsons. "Once you start, you can't stop."
The battle to fight frown lines has a new front line. Botox clients are now younger than ever.
"To me, if I prevent it, I can't get the wrinkle in the first place," Parsons said.
The young mother has been getting Botox injections for three years.
She represents a growing population waging war on wrinkles.
"You want to hold on to that beauty, that youthful appearance, that glow that you have in your 20s," Parsons said.
National Laser Institute's Jan Treinen is a registered nurse. She's been helping smooth folds and furrows for nearly a decade, when the average client was in their mid-40s, she said.
"Nowadays, I'm routinely injecting 22- to 30-year-olds on a daily basis."
So even if there are no lines now, the poison prevents them by paralyzing the muscle, Treinen said.
"If you can't move the muscle, you can't move the skin. You can't form a wrinkle," said Treinen.
"You can't really tell unless you go to make the face. Like you feel like you're making the frown face, but when you look in the mirror nothing's really moving," Parsons said.
The procedure takes about five minutes to freeze time in its tracks and keep the perceived enemy at bay, before it even has a chance to strike.
"We're seeing that the young people now realize that if they start early and help keep their looks going as they age, that maybe that aging process isn't going to catch up with them," Treinen said.
Parsons added, "I want to preserve my youth and we're getting older. That's inevitable, so why not utilize some of the tools that we have to prevent some aging."
Treinen said not only is she seeing younger clients lining up for Botox, she's also seeing more men - young and old. She said more than one in 10 clients are men.
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