L'Auberge earns more than other 2 BR casinos combined

BATON ROUGE, LA (WAFB) - L'Auberge Baton Rouge casino pulled in more than $13 million dollars in revenue during its first month in business, according to figures released Thursday.

The revenue at L'Auberge amounted to more than the other two Baton Rouge casinos combined. 

The Belle of Baton Rouge casino took in $4.7 million in revenue in September 2012 compared to September 2011.  That's a decrease of 21 percent, or $1.2 million.

Hollywood Casino in Baton Rouge took in $7.3 million in revenue, a drop of 19.5 percent, or $1.9 million, compared to the same month last year.

"If you're in business, in any business, when you take a 20 percent hit, that's significant," said Hollywood Casino's Jim Rigot.  

Rigot says he believes it will take at least 90 days of L'Auberge being open for business before anyone can fairly analyze the effect of L'Auberge on the Baton Rouge casino market.  He says that is because people will initially visit L'Auberge out of curiosity.  "You're gonna have people that are going to come and they are going to kick the tires and they're gonna check out the new kid on the block and that's what's happening right now."

L'Auberge Baton Rouge reported 167,000 visitors in its opening month.

The overall casino market for Baton Rouge increased by $10 million in September.   With only $3 million of that coming at the expense of the city's two other casinos, Rigot says he believes he knows where the rest of the money is coming from.  "About $5 million came from the Harrah's property in New Orleans and it's yet to be seen in terms of Mississippi (casinos)," Rigot said. 

Figures show Harrah's New Orleans was down $5.5 million in September 2012, a drop of 17.9 percent.   Harrah's took in $25.2 million last month.

The casino with the highest revenue in Louisiana last month was the L'Auberge Casino in Lake Charles that took in $31.5 million.

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