We first opened as Villa-Aire Esso Station at 7725 Airline Highway in Baton Rouge, Louisiana. We were 24-hour and seven days a week from the start. We let people know we were in the service business. We started to grow the tire business and soon we had tires outside the station on racks.
We quickly outgrew our location and in 1974 we started looking at property next door to the station. In February, 1975 we opened the doors of Simple Simon Tire and Car Care at 7777 Airline Highway. We moved part of the business next door, but continued to operate the service station.