As a free form of entertainment and information, Broadcast Television has remained the dominant advertising medium for more than 60 years. WAFB presents the pros and cons. More >>
With hundreds of niche channels and multiple headends within a market, Cable allows an advertiser to target audiences with a specific taste in programming. WAFB presents the pros and cons. More >>
The most powerful quality of Direct Mail is the ability to target mailings by household income, zip code, and a business' existing customer list. WAFB presents the pros and cons. More >>
Internet advertising provides businesses the opportunity to interact with their potential clients through banner ads, search ads, directories. WAFB presents the pros and cons. More >>
Newspapers allow advertisers to present detailed ads with in-depth information not available in most other media. WAFB presents the pros and cons. More >>
Radio stations attract listeners according to individual tastes, which allows advertisers to target stations that appeal to specific groups of people. WAFB presents the pros and cons. More >>
Pro- Distributed to almost every household, place of business, public place, the yellow pages offer near total coverage and immediate access. A comprehensive shopper, an advertiser may place an ad inMore >>
