Healthy BR and partners address ‘food insecurity’

Receives nearly $2M to address ‘food deserts’

Healthy BR and partners address ‘food insecurity’


One in six people struggle with hunger in Louisiana, that’s according to information provided by the City of Baton Rouge. A new community-based project is launching in Baton Rouge to address food insecurity and social isolation, along with other social determinants for health.

Healthy BR, the Humana Foundation, and the Blue Cross Foundation unveiled the new project on Thursday.

Mayor-President Sharon Weston Broome announced that Healthy BR is the recipient of nearly $2 million in grant funds from the Humana Foundation and Blue Cross and Blue Shield of Louisiana Foundation for the Geaux Get Healthy program.

Geaux Get Healthy will work in three Baton Rouge-area zip codes with the highest rates of food insecurity and health disparities (70805, 70807, and 70802). With a coalition of local partners, this program will make fresh food available at an affordable price and provide educational programs to increase consumption of fresh food, including:

  • Discounted  fresh food through Top Box NOLA, which residents can order through local  churches, corner stores, and other convenient locations
  • A mobile  market that will bring fresh food into neighborhoods, managed by Grow  Baton Rouge
  • A  community-led outdoor event space that will promote and support Geaux  Get Healthy programs, created by MetroMorphosis
  • An urban  youth farm that will grow food, teach food sustainability and develop  leadership skills run by The Walls Project
  • A fresh  food initiative to bring a grocery store to food desert areas, created by  HOPE Credit Union 

“I made a commitment to invest in disinvested communities, and with today’s announcement, we are doing just that,” said Mayor Broome.

“By working alongside the community, we will address the social determinants of health that affect the lives of all residents. This program will address food insecurity and social isolation, which brings us one step closer to becoming a community of peace, prosperity, and progress. I want to thank both the Humana Foundation and the Blue Cross Foundation for coming together to support our community.”

Through the Geaux Get Healthy grant, Healthy BR has brought together two major insurance foundations to help address health disparities in our community.

“As one of the founding partners of Healthy BR, we’ve been steadily impressed with the difference this organization has made over the years through effective collaboration. A coalition of healthcare and community partners is the best way to address the underlying issues that create Louisiana’s health disparities,” said Michael Tipton, President of the Blue Cross Foundation.

“We are humbled to be a part of this impressive group of committed allies, including the Humana Foundation, the mayor and Healthy BR, and are proud to invest $1,000,000 over the next three years to this effort” he added.

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